1. Protection of our environment, customers, pets, and property is our first responsibility. 2. Safety, risk-benefit assessment, and practicality are considered at all times. 3. Customers completely understand our services, prices, and guarantees before we work. 4. Our team is trained, equipped, empowered, and responsible for customer satisfaction. 5. We act like a team. We never say “that is not my job”. We are accountable to each other. 6. Everyone is treated fairly and with respect. 7. We build our reputation through honesty and integrity in every aspect of our business. 8. Innovation, continuous improvement and personal development are top priorities. 9. Our team values the company’s resources as they would their own. 10. We follow the principles of IPM: 1) inspect 2) identify 3) modify/treat 4) monitor 5) prevent. 11. We comply with company policies, government regulations, and label instructions at all times.